Boosting Your Facility Management Business's Sales with Google Reviews: A Simple Strategy for Winning Over More Customers

Looking for a way to boost your facility and property management business's online presence and drive more sales? 

Look no further than online reviews. 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the importance of online reviews and how they can help your business succeed. 

With over 90% of people reading online reviews, it's crucial to have a strong presence in order to stand out from the competition. 

Learn how to generate and improve online reviews to increase your business's credibility and drive more sales. 

Don't miss this essential guide to leveraging the power of online reviews for your facility management company.

Thanks for listening to Predictable B2B Growth.

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Transcript

So, you're probably asking yourself how to successfully grow a facility management company in today's digital age while still remaining profitable. You know that marketing should probably be in the mix, but you may not know the best approach, the newest strategies, or which digital platforms to market on. So, how do you use marketing to grow your effort business today? That is the question, and this podcast will give you the answers.

My name is Javier Lozano Jr., and welcome to the Facility Management Marketing Podcast. What's going on, everyone? Welcome to another episode of Facility Management Marketing Podcast. I'm your host, Javier, and I feel like it's been a while since I've actually delivered some new content, and the reason I say this is because we're like a few days away from July, and I was on vacation two weeks ago for a whole week.

I've been kind of out of pocket on some stuff. I did a whole bunch of batch recordings on some episodes, which what you guys have been listening to over these past few weeks, and so I'm in the process of doing the same thing again to kind of get myself prepared to get me through the rest of the summer as well. And so, it just feels weird putting my headphones on and getting in front of a mic again and delivering some really great stuff out there. Excuse me.

So, with that, I want to say welcome back to another episode. I'm glad to be talking to everybody, and so what I want to do is this next episode is about getting more facility management business reviews for your facility company, and a lot of times, people in the facility world don't really take reviews very seriously, and I think the reason they don't take it as seriously is because they don't think of themselves as like a B2C type of company, because you're a B2B. You work with businesses, like with FMs and stuff like that, and that's fine. Totally get that.

Totally respect that. Understand. Get it. Whatever.

However, people still do review searches on your business, and there are ways to kind of manipulate your reviews to basically not take online reviews by essentially deleting your Google business profile and not taking reviews on Facebook and other profiles out there. You can really go that route, but do you really want to do that? Do you really want to basically take away the opportunity for happy customers to express how much they've enjoyed working with you, and you want to take away the ability of people that are researching your business to actually dig in deeper and learn more about your facility company, and so I would argue that you should be making a priority to getting online reviews for your facility company, and this should be a top-notch priority, meaning you should be focusing after every project that is fulfilled or done, and that is difficult and challenging, you should be requesting reviews, and this is huge. This is such an important piece to the marketing puzzle, to the sales puzzle, that a lot of facility companies really underestimate this, and so what I want to do is I want to kind of throw out some stats really fast here, okay?

So if you were simply able to get your business to go from, say, let's say your facility company has a three-star review, let's just use that three-star for an example. If you're able to get your three-star review company from three stars to four stars, just jump up one star, you're going to be able to increase your revenue by as much as 9%. This is a fact, okay? These are stats that I'm reading here that I've put together.

I used to actually work for a company that sold a review product, and we put all these stats together to sell more of this product, so think about that. If you just got one-star improvement, so if you went from three to four, what if you went from four to five? Think about that. You can increase your revenue by another 9%, and you're thinking, how does it increase revenue?

Because when people are doing research on your company, and they're digging around, they're like, wow, look at all these reviews. This is amazing. Even the bad ones, the owner of the company is replying back and basically taking care of the situation, and then the person either goes back and leaves a review, but says that this has been rectified and fixed. Think about that.

That shows that that business, the owner of the company or the executive, the CEO, is ingrained and is really in the business, okay? Here's another stat, 93% of customers read reviews before buying. These people are going to be your hot buyers. That's a lot of people, like 93% are actually reading these reviews, and it's so important to understand that, that even though you may not be pushing it, these folks are reading reviews.

Let me give you some more stats here. According to a study from the Harvard Business School, a one-star increase can propel your revenue from five to 9%. I just kind of went over that, right? So there was this company that the company used to work for previously before this role I'm working at, Ratmate, they went from a 3.2 star to a 4.1 star in just 30 days, and it's because they were able to get more five-star reviews, all right?

So let me give you some more stuff. Forbes reported that 94% of customers avoid businesses with negative reviews. That's insane. 94% of customers avoid businesses that get negative reviews.

That's a lot of people. And so I'm not saying that don't ever get a negative review. I'm not saying that try to hide them or stuff like that, or do something unethical, but people read these negative reviews. Now there's always that crazy person, I was almost going to say crazy Karen, but if we have a listener in this name, Karen, I don't want to offend you by any means.

So that crazy person, that leaves a negative review, all right? And we all kind of know who those people are because they're like reviewing stuff that makes no sense. It's like someone says, you know, I love the product, but it was delivered 10 minutes early. Okay.

I don't understand why you're giving a negative review then. Why is it a four-star versus a five-star? But we all know those people. Here's another interesting fact here, or stat, is that 77% of customers believe that reviews that are older than three months are irrelevant.

So they're looking for fresh reviews on a regular basis. These customers want to see recent reviews every two, three, four weeks on a regular basis. I mean, think about this. When I go shopping on Amazon, I'll review products.

I'll look at the most recent and then I'll see when was the most recent done. I don't filter by like five stars, four stars. I look at the most recent and I was like, oh, okay. This was two weeks ago.

All right, cool. This is legit. It's not like they came out with a product and then they got a bunch of reviews like the first three, four, five, six months, and then they get no reviews after that because no one cared. It's an ongoing review process.

Here's another stat, 89% of customers read businesses, or sorry, 89% of consumers read businesses' responses to positive and negative reviews. That's a lot of people. That's almost one out of nine, one out of 10 people. I'm sorry.

That's almost nine out of 10 people that read a response from a business owner to reviews that are positive or negative. That means that you should be actually replying to these reviews. You should be taking the time to reply to them. 45% of consumers say that they're more likely to visit a business if it actually responds to a negative review.

Think about that. It's because you're engaged. It's because you care. I'm reading all these stats to sell you on the fact that online reviews matter for your facility company.

They're really important, and it's a great way to basically make it way easier for your sales team to sell, and it's a way easier way to make your marketing team to market your product or services. Think about this. If you offer five-star service, I mean, at RapMain, we say six-star service because we're trying to go above and beyond, but if you offer five-star service, and then customers are raving about it, and if for any reason the customer has a bad experience, which happens, we all do this, everyone has a bad experience, but then the CEO, the owner, they take initiative and they address it. It then changed the whole perspective of the entire company.

The entire company is now engaged in like, oh man, our CEO is working to change this one-star review to a five-star review, or trying to go from a one-star review and just wiping that review out. What's happening here is that they start seeing the CEO making this, not taking it personal, but making it an initiative to deliver the best service possible. I'm going to tell you some stories here in a little bit, but the benefits of reviews is that it's going to make it easier for your sales team to sell, because when someone sees these reviews, or if someone says, hey, I'm interested in your services for facility services, and I'm just kind of still on the fence, I'm not sure, hey, have you, and the salesperson, John, whatever, can easily say, hey, have you taken the time to go on Google and look at our online reviews? The person might be like, no, I haven't.

Let's go there really quick. Just type in our company, abcfacilityservices.com, don't put .com, but abcfacilitieservices, pops up, and you see those 42 reviews, they're all five stars, and those are all of our customers. The person's going to be like, oh, you guys really do great service, and they're going to read through it, and they're like, oh, man, this is amazing. You do all these things?

Oh, my gosh. What that does, it makes it easier for your sales team to sell. For your marketing team, what this does is it gives us ammunition, because if you're putting a marketing campaign together, and you're trying to sell a service or a product that you offer, and you're trying to get testimonials, you might get a review that addresses that service or product that you're selling. You can take a couple of screenshots of them, because it's going to be logoed with Google and stuff like that, and you put it into your marketing collateral.

That makes it way easier, because now you have proof of concept. You have that, hey, people have used this, and they trust it, and they like it. That's the benefit of reviews, is that it makes it easier to sell and market your services. Where should you have the reviews?

In my opinion, right now, I'd focus on one platform, and one platform only, Google. The reason I say this is that Google has made it very clear that they look at online reviews and use it as part of their rankings for search results, for their SERPs, search engine results page. They use online reviews as part of how they deliver the results of your business on local search, or even on national. So what that means is that when someone is reviewing, I'm sorry, when someone is looking for a service that offers like say facility services for your company or within your area and they type in certain names or keywords or whatever and your business pops up and there's reviews, yours might show up a lot higher than maybe your competitors in a local area because you have more reviews and vice versa.

Competitors might show up lower if your competitor has more reviews that are good. And so I'm bringing this up because reviews should, I mean, in essence, you should have your reviews in a lot of different channels, but in reality, I would say that 99% of facility managers are using Google to find a facility business to help them solve some sort of problem. That's what Google is usually used for is to solve a problem. It's like, how do I find this?

Or how do I buy this? Or you see what I'm saying? So it's the intent is different versus like say like Facebook or LinkedIn doesn't have any review platform or like Yelp. That's more like B2C.

And so you want to use Google's review platform because A, it's going to increase your search engine results. It's going to increase your rankings on the search. B, most people are looking online on Google to find services for facility management. So your business is going to pop up.

And so those are the two big reasons of why. And then I would say where to get the review. So focus on Google. I would highly just focus on just on Google and that's it.

And there's different strategies and how to get more reviews. I'm going to explain that in just a bit, but really work on making it an initiative to make to getting online reviews for your business on a regular basis. I'm serious about this. This should be one of your key things that you do in 2022 is getting more online reviews.

I'm dead serious when I say this, this could be a game changer and set you apart from everybody else. Okay. All right. So software is to get more reviews.

So there's all sorts of review platforms out there. And I'm going to give a plug for my former company that I used to work for called AnchorWave. They basically one of their entry level products is called ReviewLead. And so ReviewLead is designed to help create an expedite and get more reviews for your business, excuse me, for your business.

And so it's a really simple product. Okay. And it's actually very cost effective in my opinion. But the best way I can explain this is that let's say you have 500 customers.

Okay. And they may not all be active at the moment or maybe they are, I don't know. Let's just say you have 500 customers. If you contact ReviewLead or if you contact AnchorWave to use their product called ReviewLead, and I'll give you a link to the site as well too in here in a bit.

They would take your 500 customers that are currently using your product and services and then they would actually contact them on your behalf as though they are your business, as though they're ABC Facility Services. And they would send out emails like a drip email campaign and then a drip SMS campaign to help get more reviews. And so like if you have 500, they might spread it out maybe like 30 review requests in 30 days. And they'll focus on those 30 and then the next 30 and the next 30 days and the next 30 and the next 30 days.

The reason they do this is because it trinkles in and it's an ongoing amount of reviews on a regular basis versus like a whole batch of like 50 that just came in. Okay. So it's really important to understand that you don't want to get these reviews like all at once. You want to get these reviews spaced out.

And so ReviewLead essentially does all that stuff and you don't do really anything. You just get to provide a list. You get to do a couple of other things. And then after that, they monitor your reviews, they let you know whenever you got new reviews, they let you know if there's any kind of negative reviews, that sort of stuff.

Now the beauty about ReviewLead as well too, is that you can focus on whatever platform you want to get reviews on. So if you just want to focus on Google, whenever you request a review, it will just send them to the Google platform to write a review and then it posts it on there. And then they'll also take that review and put it onto your website. So you can have like abcfacilitieservices.com slash reviews.

And then people can read reviews about your business. Like all the active reviews are like, Oh man, this is from yesterday. This is from two weeks ago. This is from three months ago.

And they're reading these reviews. And so as a sales team, you can use that as like a sales tool as well too. And then here's the beauty about the other part of it is that it filters reviews as well. So what it does is, is that if someone gets a negative review, then it puts them into like a queue in a sense where they can fill out their information, their contact info, and then a box that's just an open comment box and they can express what their problem is.

And then that review does not actually go to Google or whatever review platform you're using. It gets into a holding pattern. It notifies the owner, the contact owner of this account, and then that owner can then contact the customer to address what's going on. Because usually most people that leave a negative review, it's not because they're trying to actually harm the company.

It's because they want to be heard. Most people that leave a negative review just want to be heard. That's it. Okay.

And I can tell you a few stories about this in just a few minutes, because I'm going to be tying some of this stuff with RapMate as well too. But just think about that. These reviews that are going out there, the negative reviews that you see, it's because the person just wanted to be heard. That's it.

Had the owner done something about it, contacted the customer, tried to rectify the situation, try to fix the situation, that sort of stuff, it could have been removed. I'm not saying it's going to be, but it could have been. With Review Lead, the beauty about this is that it allows you to filter negative reviews. Now I'm not saying that they can't go out there and give a negative review.

They can literally go to Google if they wanted to, find your business, go in there, put a negative review and just call it what it is, which could happen a lot. And that's fine, but this is going to help you kind of almost avoid getting those negative reviews. So that's the software you can use. We use a software called Reviews.io.

Now I'm not going to lie. I would not recommend using them. I'm not a big fan of the product. We're already kind of knee deep using the system and we've already built in development time to have this review page that's like feeding from this product.

And you're like, why didn't you use the other company? I'm like, I know I probably should have. I just didn't. All right.

So we're saving a little bit of money, like about a hundred bucks a month, I think. But there's some processes that are just kind of annoying and we might be shifting away from this software and going to Review Lead in the near future. So there are other review products out there like, let's see, like Trustpilot, I believe. There's a lot of other reviews, like just type in like review platforms and just do your research.

But those are the two that like one that we've sold and then one that I currently use. The one that I sold through AnchorWave, it's great. Now you could also, if you want, if you're tech savvy and you want to kind of like handle some of this stuff, you can use the third party product that Review Lead is selling. And I mean, you'll save, I don't know, 20, 30, 40, 50 bucks or something like that.

But then you just got to be tech savvy and you got to take on a little bit more extra work. So in my opinion, it's almost worth it for you to just outsource this piece of the business because these reviews will make you more money than you can imagine. I mean, I already read you stats about this, okay? So how can you get more online reviews?

Pretty simple. The software is really critical. You want to focus on getting a software solution to do this because with technology, it's going to make it way easier. Okay.

Number two, there's another way of doing this is email signatures. In your email signature, you can basically create a review that says, hey, how was your online experience? Or how was your experience with our facility company? And then you can put a thumbs up and a thumbs down there.

And it can be like a red, a green thumbs up and a red thumbs down. The green thumbs up takes them to Google's review platform. And then because you can take the link from the reviews there and you can actually post it into your business. The other option is then sent to whatever the platform, but then the red thumbs down takes them to a filtering form.

So what we're using at Anchor, I'm sorry, at RappMate is we're taking those people that leave a negative review and we're putting it into HubSpot. And then our CEO addresses those personally, okay? And he addresses them, calls them, tries to see what we can do to fix it, everything. Okay.

So that's one way of getting reviews as well too is putting in your email signatures. And so those are going to be great. The other way you can do this is after the service is done. So maybe you have an automated email that's sent out to the customer.

And that email just says, Hey, John, you know, you just want to check in and see how everything's going. Hope you enjoyed your service with ABC Facility Services. And you know, we were asking to see if you'd be willing to give us a review on Google. And here's a link so you can write a review, so they write the review.

And then, you know, or it's like if you didn't feel the service was adequate, here's a link and let us know, you know, and give us some feedback and how we can improve. And then they would take them to like a filtered form. We're doing something like this very similar at Ratmate, where we're sending emails to a batch of about 133 customers, about 130. And we sent them like a series of emails to request reviews.

And we're going to be sending a series of text messages as well too to request reviews as well. And they're all going towards to the review page on Google so they can actually write a review. And we're sending these out on a regular basis, like I would say, like once every week or every couple of weeks. And then once we go through all those, like the ones that we know for a fact that we can probably get a review out of these folks, then we're going to go to after some other folks that are like on the fence and see if we can get some more reviews out of those people.

And so that's kind of what we're doing now. Don't get me wrong. There are a lot of customers that have not had a very good experience and so they've had a wrap and it's been great, but their experience is probably below par, if you will. And so those folks, we're not going to go ask for a review.

So what's going on is that our team looks through the customer list and says like, yeah, let's not ask for them and not them and not them. Is this bad? Not necessarily. What it is is just, we're trying to fix this anyways.

If you heard that snoring, it's my dog in the background. So we're trying to fix our team as well, too, just to make sure we give a better five-star experience across the board. And it's not going to happen all the time. There's always, let's face it, there's always setbacks.

In the facility world, there's always setbacks. There's always setbacks. In the vinyl wrap world, there's always setbacks. And sometimes it's not the best experience in the world, but we're still striving to do that.

So like what we did is we segmented the list of customers that we finished projects for, the ones that we know for a fact that we can probably get a review from them or they, you know, it was a great experience. And then there's another group of people that were like, we know it was a good experience, but we just don't remember. Like it was so long ago that we don't even know what we wrapped, what the whole conversation was. Like, we just don't know.

And on top of the fact that we changed into new, a new platform in like January, February with HubSpot, a lot of this old data doesn't reside in HubSpots. And so that's kind of part of the challenge as well too. So anyways, that group, we're going to be sending them different emails as well. And then there's a group of folks that, that, you know, less than, less than, you know, satisfactory experience.

We won't be sending them a request for review. I mean, we try to fix everything and some of them are like, you know, it's just not going to work, whatever it is, but that's a great way to start is to essentially go after your list of contacts that, you know, for a fact will leave you a review. What we do as well too, is that we would go in and anyone that leaves us a review, we'll go and give a review for their business as well. So then we'll review their business because they're a B2B company.

And we'll just, you know, give them a five star and that's just what it is. And it's just a really good way of like, hey, you scratch my back, I'll scratch yours. And it's not one of those, like, I'll only give you a review if you give me one. It's not that, but it's more reciprocity.

It's just to help somebody else out as well too. Another way that we get reviews as well is our account management team. So our account management team helps our clients go through the vehicle wrapping process and they work with them and et cetera. And then towards the end, whenever the wrap is done, they check in and see how everything's going and they'll just drop it in there and be like, hey, do you mind giving us a review with your experience?

Because like, you know, this has been a really challenge, but you've been amazing. And then we've been doing everything to make you happy. Can you go to Google and like, here's a link and just give us a quick little five star review. And usually they do that.

And so doing all these things is gonna like really propel the reviews. And then like the company gets all involved in it. Now, let me give you some disclaimers here. We've gotten some regular reviews on Google and on Facebook.

And they've shown up on there. And so what we've done is I notify Chris immediately, who's our CEO. And I'm like, Chris, can you see what's going on with this customer? And he is on it.

Like he drops everything to address the reviews. He calls them, he emails them, he talks to them. He learns about what the problem is. He talks to the AM team to see what's going on.

He talks to the designers. He talks to the operation team. He finds out all of the information and then he talks to the customer. And he goes, hey, this is what's going on.

Like, what would make this, what could we do to help make this better? And he asked the customer questions. And there's, I kid you not, there's been a few, like two or three maybe, that the customer that left a negative review was like, I just want it to be heard. Like, I don't even, I'm not even trying to leave you guys a negative review because I don't like you guys.

I just want to be heard, that's it. And so whenever our CEO is calling and he's like listening and then he fixes it and gives them either a discount or makes it right, all of a sudden that review's gone. Now it's not like, hey, we'll only fix this if you take that review down. It's not that.

It's literally, the conversation is very just nonchalant. And then the customer's like, hey, you know, I'm really sorry I left you guys a negative review, but I really appreciate you working with me and making this right. I'm going to take that review down. And that's usually how it goes.

And it's amazing because these customers are seeing the true service that we're trying to give. Now, again, we're not going to always be perfect. Like we're humans, we're going to make mistakes. But what I'm trying to get to is, is that we're doing everything we can to keep a strong five-star review.

And I'm sorry, I'm sorry, five-star rating on our Google business profile. And so we went from, when I started on January 31st, we went from seven reviews and now to date, it's almost July, it's June 27th. So it's that, February, March, April, May, June, five months. In five months, we went from seven to 41 reviews.

And we're going to be getting another influx probably in the next few days. The reason I say that is because we'll be getting, we have about 120 SMS messages going out tomorrow. And then another follow-up to those SMS messages from tomorrow, another week from next week, after the 4th of July. So we are anticipating probably another, I would say anywhere from five to 10 more reviews from these SMS messages.

So that would take us from seven to like 50, okay? The goal for us internally is to get to a hundred. And if we get to a hundred, the reason is because then we can use those online reviews, those five stars. We can use that as part of our Google Ads campaign as well too, where they can show that in the Google Ads.

Pretty cool, right? And so imagine that like a hundred reviews, in your Google Ads and they're all four and five stars. And what we also do is I take the time, I reply back to every single review. And I use their name.

And if I know about the project, I'm like, that is a sweet project. Our design team was so excited about this and I'll talk about it. And then I also put keywords inside the review. So like, we're trying to rank for vehicle wraps.

Guess what I put in there? Hey, your vehicle wrap looks amazing. We're trying to rank for van wraps. Hey, your van wrap looks amazing.

Like I do that sort of stuff. And I reply to every single one of them. It may not be the same day. It might be like, you know, a week later, but I reply to all of them.

I take the time to reply to every single one of those. Even those that don't even leave us a review, like they leave us a five-star review, but they don't leave a comment. I'll reply to them and be like, hey, John, I really appreciate the five-star review. Hope you enjoyed your vehicle wrap.

See, so plugging in the keywords. And that's exactly how you do it, guys. That's exactly how you create a review system for your company. Now there's more to it.

You know, and I'm giving you a very high level, like, just like, you know, back of the napkin kind of approach on how to do this. And, you know, when we implemented this in our company, this became top priority. And so we have now to the point where we have a specific page, like wrapme.com slash reviews, where people can go on there and read all of our reviews. They're all live, they're all active.

And then we're creating another page where we can send folks to like a page that says like, you know, review us. So it'd be like wrapme.com slash review dash us, for instance. And then they would either click on the thumbs up to give us a review on Google or the thumbs down, which takes them to a form on HubSpot. So there are some manual processes that I actually took for our company to do, but it gives us a little bit more control on what's going on.

And it allows our team to kind of, I guess best way to put it is like, you know, get ourselves to get the best reviews possible. Now, I will make this very clear. Some folks say like, well, too many five-star reviews make you, like make people like, oh, like, is this fake? Here's the thing.

I read your stats already. Okay, about people not buying from, you know, companies that have negative reviews. Here's the other part. Like we had a customer that read one of our online reviews that was a negative, okay, which is gone now because our team fixed it, but he read it and he had cool feet contacting us because of the one review.

Mind you, we had 40 plus reviews that were all five-star, but that one review made that person kind of like, I don't know if I should contact them. I'm a little scared to use them. So I'm not saying that you can only get five-star reviews. Not implying that.

What I've been trying to imply is that you should do everything you can to keep it scotch-free and keep five-star reviews or four-star or whatever it is, but keep them solid. Because someone was trying to tell me, let's go well, well, businesses that have anywhere from 4.2 to 4.6 tend to look more trustworthy. That's great. But right now we're a three-year-old company that has limited reviews and we're trying to increase our rankings.

Like we need everything to go right right now. We don't have the luxury of be like, it's just a one-star, it's just one negative review out of our 600 reviews. We don't have that luxury yet. But what we do have is we have the service to fix anything that goes wrong.

Does that make sense? All right, so I hope this was informative. I know this is a little bit longer than what I anticipated. I thought this would be like a 20-minute podcast, but this was an important podcast.

This has been a huge initiative in our company. I know at AnchorWave where I used to work, I think that company's got like 240 reviews and they use this exact same strategy for their company. They've gotten other companies like countless amount of reviews. I mean, we're talking like several thousands of reviews for customers for over the course of several years.

And the reason is because it's a great product. Okay, so you using Reviewlead, I don't get anything out of it. So like use it, okay? So if you are interested in learning more about Reviewlead, just go to anchorwave.com slash, let's see, slash what?

Anchorwave.com slash Reviewlead. Reviewlead, that's singular, okay? Anchorwave.com slash Reviewlead. Or you can just go to anchorwave.com and then tell them that I sent you, okay?

So like it probably would make them super duper happy, I hope, that they got a referral from me from this podcast, but yeah, use them, tell them I sent you and I don't know, they might send me a gift card or something like that. I have no clue. But anyways, if you have any questions about this, let me know. Other than that, I hope you guys have a wonderful day and I'll talk to everyone later.

All right, guys, thanks for taking a listen to our facility management marketing podcast, Secrets. This is your host, Javier Lozano Jr. One other ask I've got for you guys is to subscribe to our email list. You can go to bouldermediasolutions.com slash email and that way you can get updates on some marketing trends that I'm seeing, some strategies that I'm executing, and more importantly, I'll be actually launching some webinars and training that's gonna help your company use marketing strategies to essentially grow your business.

We'll be doing some training, offering some courses, that sort of stuff. So you can always unsubscribe to that email list, it's no big deal, it's not gonna hurt my feelings. This is more for facility managers, I'm sorry, facility management companies that want to grow their business by using marketing. All right, guys, thanks a lot and have a great one.