Predictable B2B Growth
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.
Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.
Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.
If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.
Episodes
204 episodes
Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling d...
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Episode 204
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19:19
Optimizing Sales and Marketing Alignment for Facility Services Success
In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of weekly pipeline reviews, measuring leads, bri...
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Episode 203
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16:19
Navigating Economic Downturns and How to Pivot your IFM Business
Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processe...
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Episode 202
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12:44
How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent con...
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Episode 201
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11:48
Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus,...
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Episode 200
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23:32
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He emphasizes the process of learning and growth i...
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Episode 199
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24:01
Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO
2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. He emphasizes the need for proper execution,...
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Episode 198
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15:24
Tips to 10x Organic Traffic for Facility Management Companies
Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. He discusses v...
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Episode 197
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21:03
How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business
CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads, marketing qualified leads, sales qualified...
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Episode 196
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23:52
How To Get Earned Media For Your FM Business
Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campa...
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Episode 195
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35:06
17 Transformational Copywriting Tips That Most FM Companies Can Implement Today
Marketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. H...
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Episode 194
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31:38
Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media
In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing...
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Episode 193
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27:17
How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses
Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. Attention is highlighted as a key asset for success,...
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Episode 192
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31:18
Unconventional Marketing Techniques for Facility Management Growth
Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand i...
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Episode 191
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14:37
The Art of Ad Optimization for Facility Management
Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our...
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Episode 190
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25:14
Transforming Facility Management Businesses via Lead Recycling
Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. Th...
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Episode 189
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25:29
Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey
Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the cur...
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Episode 188
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46:20
Transforming Facility Management: A Customer-Centric Approach
Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a custome...
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Episode 187
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17:44
Amplifying Your Facility Management Business through Bold Messaging and Effective Writing
Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying langua...
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Episode 186
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15:50
7 Proven Methods for Swift Business Turnaround and Customer Acquisition
Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can driv...
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Episode 185
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31:12
Bridging Trust Gaps: The Art of Building Genuine Connections in Marketing
Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lesson...
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Episode 184
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17:53
Scaling Your Facility Management Business through Effective Marketing Leadership
What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a ...
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Episode 183
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33:22