Predictable B2B Growth
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.
Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.
Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.
If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.
Predictable B2B Growth
17 Transformational Copywriting Tips That Most FM Companies Can Implement Today
Marketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing.
He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples to illustrate each point and stresses the value of developing a unique writing style that resonates with your target audience. He also provides valuable tips on effective copywriting for facility managers.
He emphasizes the importance of writing in a way that resonates with your audience, using simple language, telling stories, and avoiding jargon. Key points include writing scannable copy, using periods over commas, and making the first line crucial. Javier also highlights the significance of avoiding contained titles and adverbs/adjectives. Finally, he provides insights on effective copywriting for facility management marketing, emphasizing the need for direct, action-oriented language to drive sales.
Javier stresses the importance of continuous improvement in copywriting skills and shares his personal experiences to illustrate his points.
