Predictable B2B Growth
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.
Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.
Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.
If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.
Predictable B2B Growth
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths.
He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals.
Through various roles and experiences, Javier developed a unique approach to marketing that led to significant revenue growth in different companies. He shares insights on the non-linear nature of marketing journeys, emphasizing the value of diverse experiences and adaptability.
Javier encourages listeners to embrace a varied path and customize strategies for individual companies. The importance of continuous learning and evolution in marketing is highlighted.
