Predictable B2B Growth
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.
Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.
Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.
If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.
Predictable B2B Growth
From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan
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Javier Lozano Jr. explains the importance of conducting a comprehensive go-to-market audit for founders and leaders. He details the process, phases, and benefits of diagnosing current systems to build a stronger foundation for predictable growth.
Key Topics
- The importance of a comprehensive business audit
- Phases of the audit process: discovery, analysis, synthesis
- Aligning marketing, sales, and customer success
- Building a scalable go-to-market system
Sound Bites
- "More content isn't the solution to pipeline issues"
- "Misalignment gets exposed quickly in a foundation"
- "Market perception and brand alignment are crucial"
Chapters
- 00:00 Introduction to Company Audits
- 02:49 Understanding the Audit Process
- 06:03 The Importance of Customer Journey Mapping
- 08:55 Phases of the Audit
- 11:46 Evaluating Brand and Digital Presence
- 15:06 Analyzing Technology and Rev Ops
- 18:01 Synthesizing Findings and Creating a Roadmap
- 20:47 Who Should Consider an Audit?
- 24:05 Conclusion and Next Steps
Thanks for listening to Predictable B2B Growth.
Want predictable pipeline (not random acts of marketing)?
- Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
- Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
- Book a strategy call: https://boldermediasolutions.com/strategy
More episodes + show notes: https://boldermediasolutions.com/podcast
Connect with Javier:
- LinkedIn: https://www.linkedin.com/in/javierlozanojr/
- Website: https://boldermediasolutions.com
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